A Worldtown Sit-down

Artist Profile: Adrian Hardy

DJ and jet-setter Adrian Hardy spent some time talking to us at Elevate Sound Studios (where he is in the middle of collaborating with our own Ben Arsenal) about his work, favorite experiences, and what he enjoys about working with Worldtown. (Fun fact: I'm standing on about six inches of wood to look like a normal-sized person next to Adrian. Hashtag Shorty.)

Catch what will surely be a fantastic set from Adrian Hardy this Friday at our 3-Year Anniversary party!

Artist Profile: Mr. Manic

Our good friend Mr. Manic was kind enough to tell us his early influences, what he digs about the European music scene, and why he likes experimenting with global sounds.

The psychedelic Mr. Manic is a part of our incredible line-up of DJs performing this Friday at our 3-Year Anniversary party.

Worldtown Sound System at Rehearsal

As Worldtown looks forward to its 3-year anniversary celebration, we look back at some of the company’s best moments with Ben and Oluwafemi, the two friends and DJs who together founded Worldtown.

Oluwafemi     Ben Arsenal

What were the highlights of Worldtown’s third year?

BEN: Definitely the Halloween party.

OLUWAFEMI: The Halloween party was the most effort we ever put into a party. It was five months of work. It was the first time we had some solid investors and really big partners. Essentially, it was a big ass production.

We also incorporated and became an LLC! It took us two years and afterwards we were finally able to release music as an entity.

Jonifin     Mateo

BEN: Worldtown Sound System coming together was also huge…

How does Worldtown Sound System, Worldtown’s 8-piece live band, fit in?

OLUWAFEMI: Worldtown Sound System coming together was a game changer. Worldtown morphed into something new. The party was the seed, then it grew into a movement. Now we have Worldtown Sound System, which is a band of artists with the same outlook on music. It’s new, fresh, and bangin’.

Jay     Gary

BEN: We’re kicking up the music factor and pushing barriers. We’re separating ourselves from the crowd. Who else has the resources, motivation, and mind-set to do what we’re doing?

What can we expect at the 3-year anniversary party?

OLUWAFEMI: We’re launching our record label, Worldtown Productions! We’ll also have a superbly sounding Worldtown Sound System, a line-up of polished acts, new merchandise, and new designs.

Worldtown Turns 3

BEN: We’re coming out with a more refined presentation. We want to offer everyone a glimpse into the direction we’re headed.

(Photos and GIFs by Clarissa)

Glad to Meet You

Intern Clarissa My name’s Clarissa and I’m one of Worldtown's new interns!

In the short time that I’ve been working with Worldtown, it's undoubtedly been a thrilling time in the company’s career. They produced a music video, secured a partnership with the YMCA, threw a wonderful Valentine’s Day party, remixed one of my favorite songs, will open for a major Samba act in Philly, and will celebrate their 3rd birthday in the coming weeks.

As blogger, Instagrammer, Facebooker, photographer, and Tweeter, I want to bring everyone to the attention of Worldtown through words and images that are hopefully true to the company's vibe. Worldtown brings cultural inclusivity into their music and lets the listener travel the world through sound. It’s an experience I want everyone to enjoy.

I hope you’ll all join me as I discover more of Worldtown’s sound and watch their talent unfold!

Worldtown Sound System Live at the Boom Room

Finally, we can give you all a virtual taste of what it’s like to party with Worldtown. On January 18th, Worldtown Sound System played for a fantastic crowd at the Boom Room. The energy was dynamic and the night intoxicating.

Jonifin Marvin, lead vocalist of Worldtown Sound System, talks us through the night and the making of the video:

What’s it been like editing the music video for Worldtown? It’s been fun because I was there that night and I’m always taken back to how I felt. The moments being featured are high-energy moments: the crowd is smiling, they’re dancing with one another… it’s genuine and it’s attractive. I keep rewinding and seeing how people were enjoying themselves. Just being at the party itself, I was high on that for a week! To see it and relive it makes me look forward to all of our other events that we have coming up.

jon

What does Worldtown Sound System bring to the stage? What’s dope about Worldtown Sound System is that we’re not artists that stick to one particular thing—we like to create and cross several different genres. We all have experience with different skills and we bring that together.

What can we expect from Worldtown Sound System in the future? Moving forward, we’re going to see more elements being added to the show to where it’s not just a musical experience but a visual and interactive one too. When people come to our shows, we want them to be a part of the high energy we're giving off because we want to keep it high energy.

The Making of the Royals Remix

A conversation with DJ and Worldtown Co-founder Ben ArsenalMaking of Royals Why "Royals"? My good friend Isaac Jordan came through my studio to check out acapellas. He suggested I check out this song by a singer named Lorde and it went from there. What inspired the mix? I wanted to make something funky and groovy— that hit hard as a late night beat. What influences are we hearing? Sexy, deep house meets the Worldtown sound, which is always a mix of global, funky rhythms.

 

Groove to Ben's remix of Royals below: [soundcloud url="https://api.soundcloud.com/tracks/133738119" params="color=00cc11&auto_play=false&hide_related=false&show_artwork=true" width="100%" height="166" iframe="true" /]

(Photos by Clarissa)